I subscribe to a half dozen or so blogs that I really like. But after looking and reading hundreds of blogs, hundreds of authors who have tried their hand at creating a conversation with me, I still only read a handful—those that are worth my 6 minutes.
What makes these blogs so magnetic? I’m hypothesizing that your criteria are similar to mine, and if you’re thinking of starting a blog, then you’ll want these criteria to show up.
All good blogs contain:
• Valuable content
• Unique voice
• Crisp delivery
Valuable content can be viewed as subjective. What’s valuable to you may not be for me. I think Scott Adams blog is entertaining—which I find valuable. You may not agree. The point here is that you want to create value in your posts to your audience. That could be in the form of information or entertainment.
Unique voice is writing from who you are, speaking from your heart, expressing your perspective. Your authentic voice is going to be infinitely more interesting than something you’ve manufactured. People want you, not a textbook, or a retread of something else that exists.
Crisp delivery is about efficiency. Blog posts aren’t chapter books, they make a point and make it fast. You gotta capture my interest and hold it for the duration of the post. No dead air. Every bit of content, written or otherwise, has to say something of value clearly and succinctly. The first cliche, the first overused set up and I’m moving on. It’s too easy to click elsewhere.
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