We’re lucky to work with interesting clients who are passionate about their brands. Trickle Up is one such client. Committed to helping extremely impoverished women ignite their opportunities—opportunities that can pave a way out of poverty—Trickle Up turned to us to clarify their brand message and refresh their website.
One challenge they faced was in telling their unique story in a clear, engaging manner. Working closely with Trickle Up, we developed their story into a powerful narrative, highlighting how they empower women who work hard everyday to better their lives. Trickle Up stands out from other organization by providing women seed capital in the form of a Trickle Up Spark Grant. This grant helps the women launch a livelihood. The Spark Grant is distinct in that it isn’t a microloan or handout. It’s an investment. And in the world of microfinance, it’s a bold approach designed to meet the specific needs of the very poorest.
Having a clear understanding of Trickle Up’s story helped guide the web design and create continuity in all of their external communications. I invite you to check out Trickle Up’s new site and to join them in their efforts to improve the lives of extremely impoverished women the world over.
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