"Leave no stone unturned." "We can’t miss an opportunity." "Let's include that as well." This classic dialogue is something we all suffer from in the noble quest to tell our story to everybody, all at once. And we all know what happens when we “succeed” in this quest. Our marketing materials become a wall of words, cluttered, disjointed, uninspiring, and destined to be ignored. A punchless fruit punch of claims and features.
Greg Monaco | 
Comments (0)
Comments (0)
Greg Monaco | Comments (0)
Comments (0)
If you can, make them cry.
“A man and shelters his son from the horrors of a WWII Nazi concentration camp, convincing the boy that it’s all a game.” That is a brief but accurate summarization for the film Life is Beautiful by Roberto Benigni.
Now, go see the film.
Therein lies the difference between strategy and execution. Mr. Begnini spelled out his strategy—in technical terms—for the movie well before he actually wrote it. But he realized that people don’t pay to go read a plot summary, they pay to experience it. And an amazing film was born.
Greg Monaco | Comments (0)
Comments (0)
Monster Ads
Imagine creating a message so compelling that your audience can’t help but take action. That’s money in the bank—the ultimate win. Unfortunately, one message, by itself, rarely does the trick. It takes a number of pokes and prods to actually get people fired up enough to pick up the phone, or click.
1
Follow Us
Latest Posts
- Arguments Argued
- If you can, make them cry.
- Monster Ads
- Nobody Wants To Hear From You
- The Engine of Social Media: Narcissism
- The Power of Ballsy Promises
- Black Swan's "Nina" Prevails Over Her Own Brand
- Nobody Said Branding Was Easy
- Luxury or must-have. Are brands necessary to build the bottom line?
- Blognetism
Tags
- Black Swan (1)
- blogging (1)
- branding (14)
- Cool (1)
- copy (3)
- design (2)
- Google (1)
- Inspiration (4)
- interesting (6)
- iPhone (1)
- Learn It (1)
- marketing (7)
- Mobile Advertising (1)
- movies (2)
- online advertising (1)
- Pay per Click (2)
- results (3)
- ROI (3)
- social media (4)
- social psychology (3)
- super bowl (1)
- tips (5)
- website (1)
- word of mouth (1)