The Mead School. After 40 years, an extraordinary private school finally tells its story.

Case Study

The Mead School has a unique educational approach that encourages students to chart their own learning paths based on their individual passions and interests. When Mead came to Monaco Lange, its marketing materials were burdened by unclear language that failed to convey the school’s strengths. Potential students and their parents didn't know what the school had to offer.

Monaco Lange worked with the school’s leadership to develop a brand that authentically represents its rich personality, challenging approach and unique philosophy. Through a Brand Storybook process, we honed Mead's message and created a visual personality for the school. We rolled out the new brand to print advertising, website and a view book.

The results: Mead is now accurately and passionately representing itself. Potential students and their families better understand the Mead difference. Admissions staff has the tools it needs to attract new students. And current students and teachers are proud of the public face of their school.

Services provided